We believe food shouldn’t be overly processed to attain an arbitrary nutrient profile or manipulated to the point that it loses its soul. Instead we obsess over creating recipes, using real food, that taste delicious and let the nutrition take care of itself.
We believe that people don’t need to choose between health and taste when it comes to snacking. This means we’ll use as little sugar as possible without sacrificing the flavor and quality of our products.
We celebrate food by making snacks with ingredients that you can recognize, pronounce and enjoy. We aspire for maximum transparency and always strive to think long term, holistically and empathically as we evaluate all decisions on behalf of our KIND consumers and our community.